This is Fred and Max. They own a restaurant called Burgerlords and they are about to open a second location. Stoked for them.

We talked a lot about restaurant survival in Los Angeles. It is so curious to me how some businesses will dump $1000000 dollars into a new spot and then be shut down 4 months later. This happens a ton in SF too. How could you have that much money and not last at least a couple years? At that point you can buy Yelp reviews. But you can’t buy cool. That’s my take away.

I didn’t tell them my restaurant idea. It would be called “Ray’s Eggs” and it would be breakfast only. No dining area, just bean bags and coffee tables. And lots of books. No wifi.